The Norm Two - Rose Gold

The Norm Two combines timeless analog design with the functionality of modern smartwatch technology. Mechanical hands with auto-calibration meet a hidden inner display, giving you access to essential features without ever looking like a screen on your wrist.

Stay connected with heart rate tracking, step counting, music control, and smart notifications. Or disconnect entirely—the display stays off until activated, letting you choose when and how to engage.

Crafted from 316L stainless steel and paired with a bio-based leather strap made from apple by-products, The Norm Two balances durability with sustainability. A tactile scroll crown offers intuitive control, while upgraded Bluetooth and new battery technology ensure faster performance and longer life.

Compatible with Apple Health, Google Fit, iOS, and Android.

Hidden Smart Display: A full touchscreen display that stays invisible until activated—keeps your wrist distraction-free.

Mechanical Hands with Auto-Calibration: Classic analog style with modern precision. Timekeeping that adjusts itself.

Tactile Scroll Crown: Navigate your smartwatch features with physical ease—scroll, select, and control without tapping.

Real-Time Heart Rate Monitoring: Keep track of your heart rate directly from the watch face.

Fitness & Activity Tracking: Step count, movement, and daily activity—all logged automatically.

Smart Notifications: Get call, message, and app alerts—only when you choose to see them.

Music Control from the Wrist: Play, pause, or skip tracks without reaching for your phone.

Mindfulness & Breathing Mode: Built-in guided breathing to help you reset and refocus.

Live Weather Updates: Stay prepared with current weather conditions on your watch screen.

Distraction-Free Interface: Optional black & white mode for a cleaner, simplified view.

Bio-Based Leather Strap: Made from apple by-products—sustainable, soft, and built to last.

Premium Build: 316L stainless steel case and sapphire glass for durability and elevated design.

Upgraded Bluetooth & Battery: Faster, more stable connection and improved battery life with new battery technology.

Compatible with iOS & Android: Syncs seamlessly with Apple Health and Google Fit.

Scandinavian Design Principles: The Norm Two reflects a distinctly Nordic approach to design—minimal, functional, and quietly intentional. Every line, proportion, and material choice is considered, resulting in a silhouette that feels timeless, not trend-driven.

316L Stainless Steel Case: Each case is milled from high-grade 316L stainless steel, chosen for its strength, durability, and refined finish. It’s corrosion-resistant, wear-resistant, and built to age beautifully with everyday use.

Sapphire Glass Crystal: The Norm Two is protected by a flat sapphire glass crystal—second only to diamond in hardness—offering exceptional scratch resistance and optical clarity, while preserving the clean, uninterrupted surface of the dial.

Bio-Based Leather Strap: Crafted from apple by-products, the strap offers the feel and quality of traditional leather with a reduced environmental impact. Smooth, structured, and versatile—made for daily wear without compromise.

Mechanical Craft with Modern Detail: Traditional watchmaking elements like precision mechanical hands and a tactile scroll crown are integrated with modern design cues—subtle, clean, and purpose-driven.

Uncompromising Finish: From the brushed and polished surfaces to the seamlessly integrated strap system, every detail of The Norm Two has been refined for a tactile, elevated experience. Understated from a distance, precise up close.

Minimalist Smartwatch Design: A full-featured smartwatch housed in the silhouette of a classic mechanical watch.

Discrete Digital Display: Smart technology stays hidden until activated—preserving a timeless analog aesthetic.

Mechanical Hands with Auto-Calibration: Traditional watchmaking details, powered by modern precision.

Premium Materials Throughout: 316L stainless steel, sapphire glass, and a bio-based leather strap made from apple by-products.

Tactile Scroll Crown + Touchscreen: Physical interaction that feels intuitive, not forced.

Essential Smart Features: Activity tracking, heart rate monitoring, and message previews—only when you want them.

Designed for Longevity: Durable enough for daily wear. Refined enough to last beyond trends.

Is the NORM 2 waterproof? Yes. NORM 2 is tested to 5 ATM.

Can I change the strap and what strap does it fit? Yes. The NORM 2 case fits any standard 20 mm strap, and the strap can be changed using the quick-release/easy-release mechanism on the strap itself.

What is the size and weight of the NORM 2 The NORM 2 has a 42 mm case width and a 11 mm case thickness in black metal. On the back, the sensor area curves out by an additional 2 mm, and the total weight of the watch is 70 g.

How is the battery life on the NORM 2 Battery life is set by the manufacturer to 7–10 days with typical use, plus up to 30 days of standby when using hands movement only. Actual battery life depends on how often you use the display and functions, and in testing it has typically been charged every 7–9 days.

Will the hands cover the display when receiving a message or notification? No. When a message or notification appears, the hands automatically move to 3 and 9 to reduce interference and keep the text easy to read.

Why is the screen black & white and can I change it? The NORM 2 is designed with an exclusive black and white screen layout to minimize distractions and keep a unique, minimal aesthetic. The display cannot be changed to color.

Can I browse old messages and texts Yes. The NORM 2 saves your messages, so you can go back and view previous texts in the message menu.

How do I change the language of the app? On iOS, you can change the app language in your phone settings. Go to Settings → Apps → NORM → Language, then select your preferred language. On Android, language switching isn’t available yet—we’re working on it and it will be added soon.

Is the charger included? Yes. The charging base is included with the NORM 2, you just need to provide a USB-C power source.

What screen does the NORM 2 have? The NORM 2 uses an AMOLED display.

Can I answer messages or calls directly from the NORM 2? No. At this time, you can’t reply to messages or answer calls directly from the watch.

Does the NORM 2 support NFC? No. The NORM 2 does not support NFC at the moment.

Shipping: We ship worldwide. Delivery time and cost depend on your location and the option chosen at checkout. Typical delivery is 7–12 working days.

Returns & Refunds: You can request a return within 14 days of delivery by emailing support@normdenmark.com with your order number. Returns must be approved first. Return shipping is usually paid by the customer (except defective/incorrect items). Refunds are issued to the original payment method after inspection, typically within 5–10 business days. Original shipping fees aren’t refundable.

Duties & Taxes: Import duties and local taxes may apply depending on your country and are typically paid by the customer.

See our full Shipping & Returns terms here.