The Norm Two

The first smartwatch that seamlessly blends timeless design with state-of-the-art wearable technology.

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The norm two

“A full-featured smartwatch, built into the silhouette of a classic timepiece.The Norm Two is what tech looks like when design leads.”
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the norm two - black

A matte black stainless steel case with a deep black dial. Features a hidden inner display, mechanical hands with auto-calibration, and a bio-based leather strap made from apple by-products.

Discover the Black Edition

The Norm Two – Rose Gold

Rose-toned stainless steel with a tonal dial and discreet smart display. Features mechanical hands, a scroll crown, and a bio-based leather strap with a softer, warmer expression.

View the Rose Gold Edition

The Norm Two – Stainless Steel

Polished stainless steel with a monochrome dial and hidden full display. Features mechanical hands, a tactile scroll crown, and a bio-based leather strap in a clean, timeless finish.

Explore Stainless Steel

The Norm Two — Key features

Designed to support your day with less noise: calmer notifications, essential health tracking, music, weather, and a simple breathing app.

  • Less distraction — black and white display
    Feature

    Less distraction

    A black and white display that keeps information clear, without pulling you into endless scrolling.

  • Notifications on your terms — be more present
    Feature

    Notifications on your terms

    Choose what comes through—and what doesn’t. The goal is simple: stay reachable without living in notifications.

  • Activity tracking to monitor your body
    Feature

    Activity tracking

    Track steps, movement, and daily progress. Sync in the app when you want a clearer view over time.

  • Music control and weather update
    Feature

    Music and weather

    Control playback on your phone and check current conditions plus the forecast—without taking your phone out.

  • Peace of mind with the breathing app
    Feature

    Breathing for a calmer moment

    A short guided breathing session—use it when you want to reset and get back to what you’re doing.

Testimonials
Philip Works

Great Hybrid Smart Watch

“Great Hybrid Smart Watch. If you are looking for smart watch functions, but prefer a classic analog watch, this is it! Battery life is quite good even with nearly all notification turned on. The notification window at the bottom of the face is easy to read and scrolls at a reasonable speed.”

Maxmag

The Norm Two

"It’s a timepiece first, a digital companion second: traditional hands over a hidden display, a tactile crown instead of app grid overload, and a design that aims to disappear until you need it."

Markus Bruetsch

A rare exception

“Norm is a rare exception in the online business. The orders are being handled, with great haste, uncomplicated and accurate. Product quality is as it should be and the communication is exceptional. Nothing to add. Just perfect.”

Richard Friedman

Excellent Quality

“The NORM smartwatch is beautiful, and clean looking. The quality is excellent. I got it as a gift for my wife, and she loved it. I would also like to complement the superb, thoughtful customer service I received- I could not have hoped for better. An excellent experience, dealing with NORM, and I’d recommend their watch!!” (

Egon van der Linden

The Norm One

“I bought the Norm 1 watch through their Kickstarter campaign. I love the design and quality of the watch. It is a great way to stay connected without having a big and bulky smartwatch.The physical dials make it really easy to see the time without having to turn on your screen.Big thumps up for the development team and a must have for a watch lover.”