The smartwatch
that's not a
smartwatch

Sync all data
to app

Hidden OLED
display

Combine functionality and style like never before.

Hidden OLED display &
minimalistic design

Stainless steel &
advanced health tracker

Custom designed strap and materials

Hidden OLED display & minimalistic design

Stainless steel & advanced health tracker

Costume designed strap and materials

Combine functionality and style like never before.

Hidden OLED display & minimalistic design

Stainless steel & advanced health tracker

Costume designed strap and materials

A smartwatch for everyone with a stunning design and beautiful materials.

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Features

Read messages and notifications on the hidden OLED displqy. The NORM 1 will also monitor your whole body and tracks your sleep.
Integrates with Google Fit & Apple Health.

Design

The NORM 1 is made from 316L stainless steel and sapphire glass. The custom-designed strap uses a combination of fabric material and rubber.

Simply said, we wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

A smartwatch for everyone with a stunning design and beautiful materials.

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Features

Read full messages and notifications on the hidden OLED displqy. The NORM 1 will also monitor your whole body and tracks your sleep. Integrates with Google Fit & Apple Health.

Design

Read full messages and notifications on the hidden OLED displqy. The NORM 1 will also monitor your whole body and tracks your sleep.

Smartwatches

The innovative features
you need for a healthier
life, all on your wrist.

Trackers

Find fitness inspiration
and wellness guidance in
an advanced health tracker.

Simply said, we wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

Build for every situation

Build for every situation

THE NORM APP

Monitors your whole body

The NORM 1 is packed with core function

Sync all your information to the app to get a clear overview of your activities

Text notifications & messages

Sleep tracking

Calories & steps tracking

Apple Health & Google Fit integration

Heart rate tracking

Auto calibration

Inactivity alarm + many more


The NORM app

Build for every situation

Sync all your information to the app to get a clear overview of your activities

Full text notifications & messages

Sleep tracking

Google Fit & Apple Health integration

Calories & steps tracking

Heart rate tracking

Auto calibration

Inactivity alarm + many more

The NORM APP

Monitors your whole body

The NORM 1 is packed with core function

Sync all your information to the app to get a clear overview of your activities

Full text notifications & messages

Sleep tracking

Google Fit & Apple Health integration

Calories & steps tracking

Heart rate tracking

Auto calibration

Inactivity alarm + many more


†Daily Readiness requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only.

Norm 1 watch

Rated 4.8/5 

Norm 1 watch

Rated 4.8/5 

Add To Cart

New

NORM 1 Smartwatch

The smartwatch that’s not a smartwatch.

A smartwatch for everyone

Stunning design and beautiful materials.

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

ADVANCED ROUND-THE-CLOCK TRACKING

Screen calls

Quickly screen incoming calls without having to take out your phone.

CUTTING-EDGE TECH

Sync to app

See all your data collected by the watch on our app. Now we have added Google fit and Apple health integration.

COMPLETE HEALTH VIEW

Monitors your whole body

Sync all your information to the app to get a clear overview of your activities

Watch your heart health

The Norm 1

A classic timepiece

Experience the Timepiece of the Future! With an appearance that exudes classic elegance, our watch seamlessly blends tradition with cutting-edge technology.

ADVANCED ROUND-THE-CLOCK TRACKING

Long lasting design

using the best materials available we want you to wear our watch for many years to come

CUTTING-EDGE TECH

Proactive health tracking

via advanced sensors combined with regulatory-compliant health metrics.

We've got your back

Here is some of the tech beneath the surface

Health Tracking 

On-demand notifications

Norm 1 Watch:

High-Quality Materials

Stainless Steel Casing: The robust stainless steel casing protects the watch from bumps and falls while looking elegant on your wrist.

Premium Silicone Strap: The high-quality silicone strap comfortably fits any wrist and is sweat-resistant, making it ideal for sports and outdoor activities.

Scratch-Resistant Glass Screen: The glass screen is durable and scratch-resistant, keeping your Norm 1 Watch in excellent condition.

With the Norm 1

Your Health and Fitness Companion

Heart Rate Monitoring: With its advanced heart rate sensor, the Norm 1 Watch monitors your heart rate in real-time while you exercise, ensuring you always train in the right zone.

Activity Tracking: Whether it's running, sports or just walking the Norm 1 Watch automatically records your steps.

Sedentary Alerts: It will remind you to move if you've been inactive for too long, helping you maintain an active lifestyle.

Advanced round-the-clock tracking

Daily Sleep Analysis

Sleep Tracking: The watch automatically records your light and deep sleep cycles and provides a detailed analysis of your sleep quality.

Benefits Of Tracking Sleep: Tracking sleep is beneficial as it helps improve sleep quality, establish a consistent sleep schedule, detect sleep disorders, manage stress and anxiety, monitor overall health, enhance productivity and athletic performance, set and achieve sleep-related goals, receive personalized recommendations, and promote overall well-being. However, it should complement, not replace, professional medical advice for serious sleep-related concerns or disorders.

Always with you

See it all in the free Norm Denmark app

Norm 1 syncs effortlessly to the free app where you can view trends, get insights, and can enjoy unlimited secure storage.

NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark
NORM 1 Smartwatch | NORM Denmark Smartwatch | NORM Denmark

NORM 1 Smartwatch

"I absolutely love the design and the hidden display. I noticed that I look less on my phone than I did before. Great job Norm :)" - Kim Hikkin

🚚 Approximate delivery dateㅤ-

Minimalistic smartwatch

Heart rate tracking

Inactivity alarm

(Single Blade or Value Set)

  • Safe and comfortable auditory experience: Transmits sound directly to the temporal bone without blocking the ears.
  • Long battery life: Allows for hours of music playback and calls before needing a recharge.
  • Ergonomic design: With neckband for long-term comfort and perfect for sports activities.