NORM GO & NORM Connect Privacy

This page explains how NORM GO and NORM Connect handle information when you use the app. The app is built to work without accounts, subscriptions, or server-side storage. Your data stays on your device unless you choose to sync with Google Fit, Google Health (Health Connect), or Apple Health.

Last updated
19 January 2026

1. Introduction

NORM Denmark (“we”, “us”, “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how NORM GO and NORM Connect (the “App”) handle information when you use the App.

The App is designed to work without user accounts, without subscriptions, and without server-side data storage. All data is processed locally on your device, unless you explicitly choose to share it with Google Fit, Google Health (Health Connect), or Apple Health.

If you have any questions about this Privacy Policy, contact us at info@normdenmark.com.


2. Information we collect

Key point
We do not require account creation and we do not store your app data on our servers.

2.1 Information you provide

2.2 Health and fitness data

Depending on your device and the permissions you grant, the App may process health and fitness data to provide core functionality (training tracking and analysis), including:


3. Google Fit (Android) NORM Connect

If you use NORM Connect on Android and explicitly grant permission, the App may:

Important guarantees (Google Fit)
  • Google Fit data is used only for app functionality.
  • Google Fit data is not used for advertising.
  • Google Fit data is not sold or shared with third parties.
  • We do not store Google Fit data on our servers.
The use of information received from Google APIs by NORM Connect complies with the Google API Services User Data Policy, including the Limited Use requirements.

4. Google Health Connect (Android) NORM GO

If you use NORM GO on Android and explicitly grant permission, the App may read and write health and fitness data using Google Health Connect, including activity, sleep, and body metrics.

Important guarantees (Google Health Connect)
  • Health Connect data is used only for app functionality.
  • Health Connect data is not used for advertising.
  • Health Connect data is not sold or shared with third parties.
  • We do not store Health Connect data on our servers.
The use of information received from Google Health APIs by NORM GO complies with the Google API Services User Data Policy, including Limited Use requirements.

5. Apple Health (iOS)

If you use the App on iOS and explicitly grant permission, the App may:

Important guarantees (Apple Health)
  • HealthKit data is used only for fitness and training purposes.
  • HealthKit data is not used for advertising.
  • HealthKit data is not sold or shared.
  • HealthKit data is not stored on our servers.
This use complies with Apple HealthKit guidelines.

6. Data storage and security

Because data is stored locally, you are always in control of your information.


7. Advertising and marketing


8. Third-party services

The App may interact with:

These services are governed by their own privacy policies. We recommend reviewing them separately.


9. Children’s privacy

The App is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has used the App inappropriately, please contact us at info@normdenmark.com.


10. Your rights (GDPR)

If you are located in the EU/EEA, you have the right to:

Because all data is stored locally on your device, these rights can usually be exercised directly by managing or deleting the App. For privacy-related questions, contact: info@normdenmark.com.


11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by updating the “Last updated” date above. Continued use of the App after changes means you accept the updated policy.


Google Fit integration and Limited Use disclosure (NORM Connect)

NORM Connect integrates with Google Fit to allow users to synchronize health and fitness data generated by their NORM smartwatch. With the user’s explicit permission, the app may write fitness data such as activity, body metrics, and sleep data to Google Fit so it can be viewed there. NORM Connect does not retrieve or read data from Google Fit.

Data accessed through Google Fit is used only to provide app functionality and for displaying health and fitness data. This data is not used for advertising, not sold, and not shared with third parties.

The use of information received from Google APIs by NORM Connect complies with the Google API Services User Data Policy, including the Limited Use requirements.

Google Health integration and Limited Use disclosure (NORM GO)

NORM GO integrates with Apple Health (iOS) and Google Health (Android) to allow users to synchronize health and fitness data generated by their NORM smartwatch. With the user’s explicit permission, the app may write and read fitness data such as activity, body metrics, and sleep data to and from these services.

Data accessed through these services is used only to provide app functionality and for displaying health and fitness data. This data is not used for advertising, not sold, and not shared with third parties.

The use of information received from Google APIs by NORM GO complies with the Google API Services User Data Policy, including the Limited Use requirements.

Contact
For privacy questions, email info@normdenmark.com.