Here can be a short description of this collection.

Switch the mood in a click. Our 20 mm straps—canvas, leather, rubber, and metal—fit NORM 1 and NORM 2, keeping the case lines clean and the wear easy from morning to night.

The Norm Two is a full-featured smartwatch, built into a refined 42mm stainless steel case with mechanical hands, a hidden inner display, and a tactile scroll crown. The screen stays off until needed. The rest speaks for itself.

Available in Black, Rose, and Stainless Steel—each paired with a bio-based strap made from apple by-products.

A collection of minimalist smartwatches designed in Denmark. Combining analog craftsmanship with modern functionality, each Norm watch is built with premium materials, discreet technology, and timeless design at its core.

Watch Accessories