The smartwatch
that's not a
smartwatch

Go shop NORM 1

Sync all data
to app

Go shop NORM 1

Hidden OLED
display

Go shop NORM 1

Combine functionality and style like never before.

Go shop

Hidden OLED display &
minimalistic design

Stainless steel &
advanced health tracker

Custom designed strap and materials

Hidden OLED display & minimalistic design

Stainless steel & advanced health tracker

Costume designed strap and materials

Combine functionality and style like never before.

Go Shop

Hidden OLED display & minimalistic design

Stainless steel & advanced health tracker

Costume designed strap and materials

A smartwatch for everyone with a stunning design and beautiful materials.

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Features

Read messages and notifications on the hidden OLED displqy. The NORM 1 will also monitor your whole body and tracks your sleep.
Integrates with Google Fit & Apple Health.

Shop now ➜

Design

The NORM 1 is made from 316L stainless steel and sapphire glass. The custom-designed strap uses a combination of fabric material and rubber.

Shop now ➜

Simply said, we wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

Go Shop

A smartwatch for everyone with a stunning design and beautiful materials.

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Features

Read full messages and notifications on the hidden OLED displqy. The NORM 1 will also monitor your whole body and tracks your sleep. Integrates with Google Fit & Apple Health.

Shop now ➜

Design

Read full messages and notifications on the hidden OLED displqy. The NORM 1 will also monitor your whole body and tracks your sleep.

Shop now ➜

Smartwatches

The innovative features
you need for a healthier
life, all on your wrist.

Shop now ➜

Trackers

Find fitness inspiration
and wellness guidance in
an advanced health tracker.

Shop now ➜

Simply said, we wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

Go shop

Build for every situation

Build for every situation

THE NORM APP

Monitors your whole body

The NORM 1 is packed with core function

Sync all your information to the app to get a clear overview of your activities

Text notifications & messages

Sleep tracking

Calories & steps tracking

Apple Health & Google Fit integration

Heart rate tracking

Auto calibration

Inactivity alarm + many more


The NORM app

Build for every situation

Sync all your information to the app to get a clear overview of your activities

Full text notifications & messages

Sleep tracking

Google Fit & Apple Health integration

Calories & steps tracking

Heart rate tracking

Auto calibration

Inactivity alarm + many more

The NORM APP

Monitors your whole body

The NORM 1 is packed with core function

Sync all your information to the app to get a clear overview of your activities

Full text notifications & messages

Sleep tracking

Google Fit & Apple Health integration

Calories & steps tracking

Heart rate tracking

Auto calibration

Inactivity alarm + many more

†Daily Readiness requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only.