The NORM1 is beautiful and minimalist in design, however the smart watch features cannot be compared to a regular smart watch. Comparison would be unfair, it’s like comparing apples with oranges. NORM1 is for someone who really doesn’t like wearing a regular smart watch because it doesn’t look enough like a real watch, yet would like a few smart watch features on a regular minimalist watch. It’s not unlike hybrid watches. Post-purchase customer support is great and prompt. NORM Denmark clearly takes pride in their products.