Stunning feature packed minimalistic smartwatch, with hidden OLED display. Combine functionality and style like never before. The NORM 1 is our take on a modern and classic timepiece. Please read the FAQ for details. The NORM 1 will ship later this year.

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Pre order today and get the NORM 1 as we start production this month.

20 % off for a limited time only

We ship world wide

Core features

Core features

Core features

With the hidden OLED display your watch looks like a classic watchpeace

You control what messages and notifications you want on the watch.

Minimalistic design and core function to make you everyday life easier.

Stay connected with our app and track your activities in real time.

The strap uses a combination of fabric material and rubber. it can easily be used for sporting activities where the rubber will protect against sweat and dust.

Keeps its minimalistic and contemporary look.

Monitor your whole body and track your activities in our APP

Track you heart rate, calories, distance and activity time. The NORM 1 will also let you track your sleep for better understanding your body.

The NORM 1 is made from 316L stainless steel and sapphire glass. We choose the best materials available

It measures 42 mm and is designed so if fits men as well as women. Only when activated the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Be in control and be more present in the moment

Screen incoming calls and notifications before reaching for your phone. With the Norm 1 we have been able to leave the phone in our bag or pocket. Giving us more face to face quality time with the people we care about.
 

The NORM 1 is our take on a modern and classic timepiece. We always wondered why most smartwatches are designed only for sports or tech enthusiasts.

We wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

With the hidden OLED display your watch looks like a classic watchpiece

You control what messages and notifications you want on the watch.

Minimalistic design and core function to make you everyday life easier.

Stay connected with our app and track your activities in real time.

The strap combine rubber and fabric material and rubber. It can easily be used for sporting activities where the rubber will protect against sweat and dust.

Minimalistic and contemporary look.

Monitor your whole body and track your activities in our APP

Track you heart rate, calories, distance and activity time. The NORM 1 will also let you track your sleep for better understanding your body.

The NORM 1 is made from 316L stainless steel and sapphire glass. We choose the best materials available

It measures 42 mm and fits men as well as women. Only when activated the hidden OLED display will light up giving you the information needed.

Be in control and be more present in the moment

Screen incoming calls and notifications. With the Norm 1 we have been able to leave the phone in our bag or pocket. Giving us more face to face quality time with the people we care about.
 

The NORM 1 is a modern and classic timepiece. We always wondered why most smartwatches are designed only for sports or tech enthusiasts.

We wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

With the hidden OLED display your watch looks like a classic watchpeace

You control what messages and notifications you want on the watch.

Minimalistic design and core function to make you everyday life easier.

Stay connected with our app and track your activities in real time.

The strap uses a combination of fabric material and rubber. it can easily be used for sporting activities where the rubber will protect against sweat and dust.

Keeps its minimalistic and contemporary look.

Monitor your whole body and track your activities in our APP

Track you heart rate, calories, distance and activity time. The NORM 1 will also let you track your sleep for better understanding your body.

The NORM 1 is made from 316L stainless steel and sapphire glass. We choose the best materials available

It measures 42 mm and is designed so if fits men as well as women. Only when activated the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Be in control and be more present in the moment

Screen incoming calls and notifications before reaching for your phone. With the Norm 1 we have been able to leave the phone in our bag or pocket. Giving us more face to face quality time with the people we care about.
 

The NORM 1 is our take on a modern and classic timepiece. We always wondered why most smartwatches are designed only for sports or tech enthusiasts.

We wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

Key benefits

Screen calls

Quickly screen incoming calls without having to take out your phone. The OLED display will show the caller and you will be able to reject a call by pressing the watch crown

Sync to app

See all your data collected by the watch on our app. You will be able to track your sleep, heart rate, calories, steps & activity time on the front page of our app.

Be present

Be able to leave the phone in your bag or pocket while quickly screening calls or checking if a message would be important, giving you more face to face quality time with the people you care about.

A classic timepiece

The Norm 1 feels and acts like a classic time piece. Only when activated or receiving notifications the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Key benefits

Screen calls

Quickly screen incoming calls without having to take out your phone. The OLED display will show the caller and you will be able to reject a call by pressing the watch crown

Sync to app

See all your data collected by the watch on our app. You will be able to track your sleep, heart rate, calories, steps & activity time on the front page of our app.

Be present

Be able to leave the phone in your bag or pocket while quickly screening calls or checking if a message would be important, giving you more face to face quality time with the people you care about.

A classic timepiece

The Norm 1 feels and acts like a classic time piece. Only when activated or receiving notifications the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Features

Inactivity alarm

Hear rate tracking

Check who's calling

Check messages

Auto calibration

Read full texts

Features

Inactivity alarm

Hear rate trackiing

Check whos calling

Check messages

Auto calibration

Read full texts

Features

Inactivity alarm

Check whos calling

Auto calibration

Hear rate trackiing

Check messages

Read full texts

Frequently asked questions

Do you ship world wide? 

Yes we ship world wide. Please see the shipping section for details.Text

Is the NORM 1 waterproff?

The NORM 1 is tested for ATM 3. We don't recommend using the watch for swimming.

How do I get the app?

OLED display in daylight

Because the OLED display is hidden and the way it is constructed the OLED display can be hard to read outside in daylight. You can always open the app to get all you watch data right on your phone. We are working to see if we can make the display brighter.

Can I change the strap and what is the size? 

Yes the watch case will fit any standard 20 mm strap. The strap can easily be changed using a standard spring bar tool.

What is the size and waight of the NORM 1?

The watchcase is 42mm wide. The depth of the watch is 9 mm (black metal). On the back of the watch case where you see the metal color and sensor it curves out 2 mm.

The total weight is 70 g.

How is the battery life on the NORM 1?

The battery life is set from our manufacture to 7 days and 21 days of standby. It all depends on how much you use the display and functions. We have been testing the watch and have been charging aprox every 4-5 day :) But again, it all depends on how you use it.

Can I reject an incoming call on the NORM 1?

Yes the NORM 1 lets you reject an incoming call by pressing the watch crown. When somebody is calling you can read their name or number on the OLED display and decide if you want to take the call.

What happens when the battery get very low?

When the battery is getting very low the NORM 1 will turn off all smart functions and prioritise the watch hands so you will still be able to read what time it is.

Will the hands cover the OLED display when receiving a message or notification?

When you recieve a message or notification on the OLED display and press the crown to read it the hands will automatically go to 3 and 9 to not interfear with the OLED display.

Friquently asked question

Do you ship world wide? 

Yes we ship world wide. Please see the shipping section for details.Text

Is the NORM 1 waterproff?

The NORM 1 is tested for ATM 3. We don't recommend using the watch for swimming.

How do I get the app?

OLED display in daylight

Because the OLED display is hidden and the way it is constructed the OLED display can be hard to read outside in daylight. You can always open the app to get all you watch data right on your phone. We are working to see if we can make the display brighter.

Can I change the strap and what is the size? 

Yes the watch case will fit any standard 20 mm strap. The strap can easily be changed using a standard spring bar tool.

What is the size and waight of the NORM 1?

The watchcase is 42mm wide. The depth of the watch is 9 mm (black metal). On the back of the watch case where you see the metal color and sensor it curves out 2 mm.

The total weight is 70 g.

How is the battery life on the NORM 1?

The battery life is set from our manufacture to 7 days and 21 days of standby. It all depends on how much you use the display and functions. We have been testing the watch and have been charging aprox every 4-5 day :) But again, it all depends on how you use it.

Can I reject an incoming call on the NORM 1?

Yes the NORM 1 lets you reject an incoming call by pressing the watch crown. When somebody is calling you can read their name or number on the OLED display and decide if you want to take the call.

What happens when the battery get very low?

When the battery is getting very low the NORM 1 will turn off all smart functions and prioritise the watch hands so you will still be able to read what time it is.

Will the hands cover the OLED display when receiving a message or notification?

When you recieve a message or notification on the OLED display and press the crown to read it the hands will automatically go to 3 and 9 to not interfear with the OLED display.

Will you ship from inside the EU?

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Key Features

  • Danish minimalistic design
  • Quality build and well-tested technology (Sapphire glass, Stainless steel)
  • Hidden OLED display
  • Read full messages
  • Screen calls quickly
  • You are in control - Customize your notifications (text, WhatsApp, Messenger, Instagram, etc.)
  • Sweat and dust protected strap for sport and formal wear
  • Monitor your whole body
  •  Heart rate tracking 
  • Sleep tracking
  • Vibrates when receiving calls, messages, or notifications

Smart Functions

  • Read emails, text messages, and messages from social media platforms - NOT just a reminder to check your phone.
  • Heart rate tracking
  • Call reminder
  • Sleep tracking
  • Auto calibration with App
  • Steps tracking
  • Calorie tracking
  • Goal setting
  • Find your phone
  • Alarm setting
  • Inactivity alert
  • Phone camera control
  • Sync data to app (Android 6.0+, iOS 9.0+)